Chisel - Chase Goals, Not Sunlight.

How do we amplify the benefits of running at night?

30" Hero Film
Chase Goals, Not Sunlight.

15" Film
Chase Goals, Not Sunlight.

We focus on those who don’t have time to run during daylight hours. Because at the end of the day some of us are just getting started.

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Deliverables included:
Campaign Toolkit & Guidelines
Hero Film & Social Edits
Key Visuals for POS, In-Store Digital and OOH
Digital and Social Media Assets for Paid & Owned Media in 5 regions
Messaging Hierarchy
Social Media Copy Matrix
Photography & Cinemagraphs

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At the end of the day, we’re all chasing something. Consistency, the clock, or just that extra mile. For me, it’s about setting my own pace, in my own time. Chase goals, not sunlight.

The late-night dream team.
Brand: ASICS
Global Brand Manager: Masaki Sekine
Creative: Chisel
Production Company: Chisel
Executive Producer: Pat Sidoti
Written & Directed by Zak Kaczmarek & Pat Sidoti
DP: Don Buppapirak
1st Assistant Camera: Eamonn Dimmit
Producers: Isabelle Seeto + Hannah Sidoti
Art Director/Designer: Mike Witcombe
Edit/Post: Pat Sidoti
Photographer: Brett Hemmings
Colourist: Tim Wreyford

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ASICS Global Chase Goals, Not Sunlight.

How do we amplify the benefits of running at night?

We focus on those who don’t have time to run during daylight hours. Because at the end of the day some of us are just getting started.

At the end of the day, we’re all chasing something. Consistency, the clock, or just that extra mile. For me, it’s about setting my own pace, in my own time. Chase goals, not sunlight.

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