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LIGHTER FOOTPRINT FOR A BRIGHTER TOMORROW

In celebration of EarthDay – Chisel was tasked with a campaign for ASICS’s first product range made from recycled textiles.

The platform had to deliver on the mandatory brand dichotomy of a SOUND MIND, SOUND BODY.

It answers how physical movement inspires and transcendental mental state – i.e. “sports go beyond the body”

Rewind

CLIENT: ASICS Global
GLOBAL BRAND MANAGER: Ayaka Hoshino

CREATIVE AGENCY & PRODUCTION: Chisel
GENERAL MANAGER: Isabelle Seeto
CREATIVE DIRECTOR: Zak Kaczmarek
CREATIVE DIRECTOR / WRITER: Nick Snelling
SENIOR ART DIRECTOR: Mike Witcombe

EXECUTIVE PRODUCER: Patrick Sidoti
SENIOR PRODUCER: Lucinda Hayden, Isabelle Seeto
PRODUCTION ASSISTANT: Emily Mays Madeleine Seddon
HEAD OF DIGITAL: Steve Castrisos

DIRECTOR: Zak Kaczmarek & Pat Sidoti
DIRECTOR OF PHOTOGRAPHY: Don Buppapirak
MOVI OP: Matt Ower
1st AC: Louis Lau
2nd AC: James Campbell
GRIP: Dan Da Silva
CAMERA ASSIST: BEN STANFORD
DRONE: Cameron Board
GAFFER: Matt Willis, Simon Walsh
BEST BOY: Clay Elliot, Brett Cooper
HMU: Kristy Ferrari, Jessica Marshall
ART DEPARTMENT: Ashley Marcos
UNIT: Production Unit – Matt Withaar

STILLS: Brett Hemmings
DIJI OP: Josh Bentley
ASSIST: Tim Simon

EDIT: Karl Warwick
VFX: Ken Lieu
GRADE: Julien Chichignoud

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