Smashing a few beers with mates & watching cricket is fun. Just don’t drive home.
We produced social-first videos for a specific audience.
The goal was to use social films to tell visual stories that get cricket fans to think ahead before a night out and make a Plan B. Partnering with The Gemba Group we produced a range of assets fit for in-stadia screens, Facebook, and Instagram.
Deliverables included
3 x Hero films with social cutdowns
4:5 for social
16:9 for in-stadia big screens & Youtube pre-roll
9:16 for Instagram stories & IGTV
Client: Transport for NSW
Creative Agency: GEMBA
Creative Lead: Nathan Davoli
Producer: Alexandra Longbottom
Production Company: Chisel
Director: Zak Kaczmarek
DP: Leo Townsend
Gaffer: Matt Willis
Producer: Isabelle Seeto
Post Production & Edit: Pat Sidoti