Seven short-form explainer videos that made a huge impact.
With a really low level of conscious demand for their product, home finance disrupter Spriggy briefed us to explain the unique selling propositions of the brand. The benefits of the product were so strong that if presented to the right audience in a fun, engaging, and effective way they were sure to drive new customer acquisitions. After exploring the digital platform’s new brand and the features and benefits of the Spriggy platform we created a series of films that really spelled out the need for Spriggy within every family dynamic. We needed to be entertaining so that people would watch and engaging so the key features and benefits of the product were communicated effectively. With hundreds of thousands of views on youtube, it seems we’ve done just that.
CREATIVE DIRECTOR: Zak Kaczmarek
EXECUTIVE PRODUCER: Pat Sidoti
GENERAL MANAGER: Isabelle Seeto
WRITER / DIRECTOR: Nick Snelling
PRODUCER: Emily Mays
DOP: Peter Danks