Learn More

How do we motivate the fans when the team’s underperforming on the pitch & the nationally acclaimed home atmosphere is missing due to a stadium rebuild?

People don’t only care about the results on 
the pitch, they want to feel part of a community.


It’s not about where you’re from or where you’re going, it’s who you are standing with that’s important. 
Every member has a story and a reason to wear red and black. It’s not just about winning, it’s about an inherent pride in the community, so let’s speak to them.

Results
Reach: 500k +
Engagement: 89k +
Video Views: 126k +
Fox Sports TVC: 1.7m +

60" TVC
We Are The West

30" TVC
We Are The West

Social Series Vignette
Angok Bol

Social Series Vignette
Andrew Waite

Social Series Vignette
Brendan Hamill

Social Series Vignette
Victor Galvez

Social Series Vignette
Gabrielle Dracoupoulos

Social Series Vignette
Lo'eau Labonta

Nominated for Mumbrella Sports Marketing Awards

Best Fan Membership & Engagement Campaign

Client: Western Sydney Wanderers
Marketing & Brand Managers: Mark Jensen, Natalie Gatt & Jessica Csazar
Creative: Chisel
Production Company: Chisel
Executive Producer: Pat Sidoti
Written & Directed by Zak Kaczmarek
DP: Tim Oxford
Camera Operator: Alex Botton
1AC: Jamie Gray
Drone & all-round legend: Ben Sanford
Production Co-Ordinator: Bec Ford
Gaffer: Matt Willis
Edit: Pat Sidoti
Colourist: Tim Wreyford
Sound Design: Declan Diacono
Big Thanks to Warren & Ali @ VA Hire

Rewind

Say G'day Let's work together

Say G'day